Our Values

Chevallove is much more than just an equestrian shop!

More than just a family business, Chevallove is a project that creates positive initiatives to protect the environment, support those in need, and contribute to a better future for future generations.

Our Mission

Feeding and sharing

It's the story of a region and the links created with local producers and craftsmen to save several tons of food from destruction by using upcycled ingredients, as in our PUR Equestrian Treat.

Welcoming and inspiring

Welcoming horses into our lives and letting them inspire us and teach us the meaning of life, that’s what we want to pass on particularly with our Chevallove Moments.

Rehumanizing practices

By sharing its entrepreneurial experiences and emotions, and testifying to the challenges it has met, Chevallove aims to raise awareness among riders and families of the challenges of social, entrepreneurial and environmental benevolence. From the workshop to the stable, from the kitchen to the factory, Chevallove’s innovative know-how is matched by its optimistic attitude.

Protecting the environment

From harvesting to food processing, from salvaging to upcycling discarded materials, nothing is lost, everything comes back to life!

Our Code of Ethics

Because Chevallove is not just a business venture but rather the life’s work of a family dedicated to the love of horses, our ethical practices and transparency have enabled Chevallove to distinguish itself as an eco-responsible company. Better yet, it has qualified for the rigorous B Corp certification.

Producing without waste through innovation and collaboration

Chevallove began with an observation: food processing plants discard a significant amount of intact products, even though it’s possible to give them a second life. By using organic materials that no one else uses—apple pomace, carrot peels, beet peels—Chevallove innovates by recycling these foods to optimize their nutritional properties. Sourced from local suppliers and treated as valuable resources rather than waste, these ingredients are reintroduced into the food chain and transformed in a thoughtful and delicious way! Each PUR product thus guarantees a higher quality than the original ingredients.

Improving food production practices while maintaining a human-centered approach, even in an industrial setting

PUR Equestrian Treat are handmade in a food processing facility using a family-developed recipe validated by experts in equine and human nutrition.
Chevallove operates exclusively in facilities intended for human food production to ensure the highest quality standards.
The Equestrian Treat is manufactured using energy-efficient methods to preserve the nutritional quality of the base ingredients while minimizing environmental impact.
Food processing takes place during off-peak hours and night shifts, significantly reducing electricity consumption.

Local proximity, transparency, and solidarity

Working within short supply chains based on the principles of the circular economy to bring artisans, producers, and riders closer together. A simple and socially responsible way to support the local economy while reducing our carbon footprint.
Committing to regularly sharing the results of our activities: how many kilos of carrots saved from destruction each year, how many square meters of recycled fabric, or how many kilowatts saved thanks to equipment running overnight.
Supporting employment for people with disabilities so they can contribute to creating socially responsible products and share their experiences in a supportive environment.